SFA-Strategy financial advisory
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Meet our people
Our leadership brings together deep local market knowledge, international experience and a shared commitment to excellence for our clients.

Founder – “1990 – 2017 Rest in Peace” - Egypt
Leadership
More than 20 years of experience in accounting, auditing, and financial consultancy with leading firms in Egypt and the Gulf countries. Running an audit, accounting, and financial consultancy firm since 1997, with an average of 30 employees.
Key experience and responsibilities:
– Manage more than 100 local and international clients for audit assignments along with related regulatory reporting to owners, shareholders, and governmental entities.
– Tax declaration preparation for the majority of the assignments.
– Tax advisory services for clients with great achievement.
– VAT expert covering Egyptian & GCC Law requirements.
Professional qualification:
Academic qualification:
Diploma in auditing and taxation – Egypt.
Bachelor of Commerce – Accounting Major – Ain Shams University – Egypt.

Managing Partner – Egypt, UAE
Leadership
A Certified Public Accountant (CPA) in the United States, an Associate of the Association of Taxation Technicians (ATT) in the UK, and a Certified Islamic Professional Accountant (CIPA), with membership in the Egyptian Society of Taxation.
Bringing over 20 years of experience in audit, accounting, taxation, and corporate advisory, including eight years with Big Four firms across the region and the Gulf. Further professional experience includes working with leading financial institutions in Kuwait and the United Arab Emirates, with a focus on internal audit, corporate advisory, and debt capital markets.
Audit, Accounting & Taxation: Extensive experience serving more than 100 entities, including major regional institutions and businesses across pharmaceutical, petrochemical, soft drinks, steel, textile, manufacturing, trading, and service industries, as well as government-related entities. Experience includes audit engagements and due diligence assignments.
Accounting & Financial Systems: Expertise in financial planning, accounting system design, implementation, process improvement, and automation.
Tax Advisory & Problem Solving: Experience addressing complex tax matters and resolving tax-related challenges for local and international groups of companies.
Risk Management & Compliance: Broad experience across credit, operational, and market risk, as well as internal controls, corporate governance, and regulatory compliance.
Business Transformation & Reengineering: Contributed to planning and implementing business improvements and restructuring initiatives valued at more than USD 550 million.
Corporate Restructuring & Syndication Advisory: Advised large corporate clients on financing and restructuring transactions valued at approximately USD 6 billion, covering transaction structuring, restructuring, legal documentation, and implementation.
Master’s Degree in Finance – United States of America.
Bachelor of Commerce (Accounting Major) – Ain Shams University, Egypt.
Certified Public Accountant (CPA) – United States; Member of the American Institute of Certified Public Accountants (AICPA) since 2006.
Certified Islamic Professional Accountant (CIPA) – 2007.
Member of the Egyptian Society of Taxation (MEST).
Member of the Association of Taxation Technicians (ATT), UK – Since 2018.
Registered Certified Accountant – Egypt.

Audit and advisory Partner - Egypt
Leadership
An experienced accounting, auditing, and financial consultancy professional with over 15 years of experience, including six years with leading audit firms in Egypt. Possesses extensive experience in managing audit engagements, advising businesses on financial and regulatory matters, and strengthening governance, risk management, and internal control frameworks across various industries.
Audit & Regulatory Reporting: Managed more than 100 audit engagements, including related regulatory reporting to business owners, shareholders, and relevant governmental authorities.
Risk Management: Experienced in identifying, assessing, and managing risks across a diverse range of business activities and industries.
Accounting Systems: Proficient in accounting information systems and financial software applications, supporting effective financial management and reporting.
Corporate Liquidation: Experience in company liquidation procedures and related financial matters.
Due Diligence: Conducted due diligence assignments to assess financial information, identify potential risks, and support business decisions.
Problem Solving: Skilled in addressing complex accounting, financial, and operational challenges through practical solutions.
Forensic Accounting: Experience undertaking forensic assignments for medium-sized and large entities.
Governance, Risk & Internal Controls: Supported organizations across various industries in developing and strengthening corporate governance practices, risk management processes, and internal control systems.
Member of the Egyptian Society of Accountants and Auditors (ESAA).
Member of the Egyptian Society of Taxation (EST).
Registered Public Accountant – Egypt.
Bachelor of Commerce (Accounting Major) – Ain Shams University, Egypt.

Partner - UAE
Leadership
A corporate advisory and financial services professional with over 15 years of international experience, including seven years with a leading Singapore-based organization, followed by experience with international financial institutions across the Gulf region.
Brings extensive expertise in corporate advisory, business transformation, structured finance, Islamic capital markets, syndications, and dispute resolution. Has been involved in complex corporate transactions and business improvement initiatives across multiple industries and international markets.
Problem Solving & Business Advisory: Led the planning and implementation of business solutions and improvement initiatives with a total value of approximately USD 95 million.
Business Re-engineering: Contributed to business transformation and re-engineering projects valued at approximately USD 200 million for manufacturing subsidiaries. These projects covered textile manufacturing (grey fabrics), mineral water production, and printing operations.
Islamic Capital Markets & Sukuk Issuance: Served in a Joint Lead Manager (JLM) capacity on Islamic bond issuance transactions for major corporate clients, with a total value of approximately USD 300 million. Responsibilities included transaction structuring, legal documentation, preparation of offering circulars, and distribution among selected financial institutions.
Syndicated Financing: Participated in syndicated financing transactions valued at approximately USD 1 billion in a Joint Lead Manager capacity, covering transaction structuring, legal documentation, preparation of information memoranda, and distribution to selected financial institutions.
Dispute Resolution & Anti-Arbitration Advisory: Provided advisory support to clients in more than 20 legal cases and disputes, contributing to successful outcomes.
International Communication: Fluent in both Mandarin Chinese and English, supporting professional engagement across international markets.
Qualified Accountant and Tax Partner in Singapore and China.
Certified in UAE VAT Compliance by PwC and ATT-UK.
Certified Process Engineering Professional.
Member of engineering societies in China and Singapore.
Certified Expert and Arbitrator from the International Islamic Centre for Reconciliation and Arbitration (IICRA), under the sponsorship of the Islamic Development Bank (IsDB).
Certified Professional in Futures Trading – Singapore.
LCCI Certified in Accounting – UK.
Associate of the Association of Taxation Technicians (ATT) – UK.
Bachelor of Engineering – Nanyang Technological University (NTU), Singapore.
Graduated as a Singapore Government-sponsored scholar.

Partner – UAE
Leadership
A former Big Four audit and advisory professional with 10+ years of international experience across the UK and UAE. Experienced in leading complex engagements, advising senior executives, and delivering strategic solutions across assurance, financial reporting, risk, and corporate advisory.
A qualified ACCA professional with a Master’s degree in Accounting, Finance and Management from the University of Bristol, UK, I bring a strong combination of technical expertise, commercial insight, and executive leadership. My experience spans strategic advisory, feasibility studies, project finance, investment analysis, and large-scale infrastructure projects, with a focus on creating value and delivering practical solutions to complex business challenges.

Partner – UAE
Leadership
A qualified ACCA and CIA professional with more than eight years of experience in external audit at a Big Four firm, along with additional experience in internal audit within the UAE. I have a proven track record of successfully delivering complex external and internal audit engagements, assessing financial and operational risks, improving internal control frameworks, and providing valuable insights to senior management.
Holding a Bachelor’s degree from the University of Southampton, UK, I combine strong technical accounting expertise with extensive audit experience, risk management capabilities, and commercial acumen. My professional experience spans external and internal audit, financial reporting, risk assessment, internal controls, and corporate governance, with a focus on delivering high-quality assurance services and helping organizations enhance financial integrity, operational effectiveness, and overall business performance.